MILWAUKEE FILM FEST: DOUBLE-UP PROMO

Written By Ethan Keister
 

Art Direction, Advertising

The Milwaukee Film Festival is an annual, city-wide event that celebrates the art of film, filmmakers and the diverse creators within the community. The month long festival showcases a multitude of genres both nationally and regionally.

The promotion "Double-Up" was to encourage donations to the festival in the fact that each donation would be matched by a local benefactor. Based on that concept, the idea of "Double isn't always a good thing" was used to play off of famous films and troupes and turn it around to a good message through clever dialogue and engaging visuals.

 

Creative Direction: Tony Seaman

Art Direction: Ethan Keister

Illustration: Ethan Keister, Carrie Chapko

Script: Amy Klinkhammer

Animation: Michael Shank, Jason Lauritch

Editing: Jason Lauritch

 
Ethan Keister

Ethan Keister is a graphic designer and illustrator currently working as an art director. A graduate of the Milwaukee Institute of Art & Design, he received a BFA in communication design in 2017. He specializes in brand identity and illustration.

When Ethan isn’t ruining his posture at his desk, he enjoys skiing, biking, hiking, traveling, spoiling his dog Tenzin and writing about himself in the third person. He resides in Milwaukee, Wisconsin, grew up in the backwoods of New York and originally hails from Hanoi, Vietnam.

http://www.undertheradargraphics.com
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