FLINT CREEK DOGS | Brand Identity

Graphic DesignDesign
Written By Ethan Keister
 

Dog Training Facility, Antioch IL

Located in Antioch, IL, Flint Creek Dogs specializes in dog training. The facility houses an agility training course, dog obedience training and in the summer, a canine-only pool for water sports training and exercise.

I wanted this design to evoke a sense of playfulness while paying homage to the original color palate of the old logo. While there are elements of the usual canine associated items like bones, balls and assorted accessories, I wanted the primary glyph to represent the history of the facility. The client favored border collies and a majority of the canine clientele are herding breeds, due to the agility courses and programs offered. The typography is bold and funky, feeding into the playful, fun yet professional aspects of the services provided.

 
 
Ethan Keister

Ethan Keister is a freelance graphic designer, illustrator, and cartoonist. He is currently an undergraduate student at the Milwaukee Institute of Art & Design in Wisconsin. He plans to major in communication (graphic) design with a minor in illustration. 

Ethan's hobbies include hiking, alpine skiing, indoor rock climbing, running, consuming copious amounts of junk food, biking, water skiing, and writing about himself in the third person. He resides in Milwaukee, Wisconsin, was raised in Upstate New York, and originally hails from Hanoi, Vietnam.  

http://www.undertheradargraphics.com
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