Some fun new branding work for Cooley Pedals: an up & coming business based out of Philadelphia that makes electric guitar pedals. Custom typography with some contour lines within the letterforms to mimic the electrical aspect of these devices.
Color Variations
Monotone and Lockup
Ethan Keister is a graphic designer and illustrator currently working as an art director. A graduate of the Milwaukee Institute of Art & Design, he received a BFA in communication design in 2017. He specializes in brand identity and illustration.
When Ethan isn’t ruining his posture at his desk, he enjoys skiing, biking, hiking, traveling, spoiling his dog Tenzin and writing about himself in the third person. He resides in Milwaukee, Wisconsin, grew up in the backwoods of New York and originally hails from Hanoi, Vietnam.
