BRAND IDENTITY: STOCK HOUSE BREWING CO.

ProcessGraphic Design
Written By Ethan Keister

I had the opportunity to design the brand identity for a new brewpub that's opening up on North West Ave in Wauwatosa - a suburb of Milwaukee. The two owners, Mark and Paul, approached me to do this back in mid-December. I've worked a lot previously with Paul on the branding for his small business, Fun Beer Tours, Milwaukee. The two presented solid concepts and a clear vision. When you have those two things, well that just makes my job a hell of a lot easier. 

EARLY SKETCHES/NOTES:

IMG-1021.JPG

DIGITAL CONCEPTS: 

Progress

Progress

Typeface exploration

Typeface exploration

From the start the concept called for a triangular shape - whether that mimicked the shape of a house, or in earlier sketches a barn. I wanted the the type to be bold, tall, and mimic the shape of the developing logo. 

FINAL BRANDING:

LOGOTYPE:

Mark and Paul were featured in the Milwaukee Journal sentianl and OnMilwaukee. 

Read the articles here:

Be sure to Support their Facebook Page as well

https://www.facebook.com/StockHouseTosa/ 

Ethan Keister

Ethan Keister is a graphic designer and illustrator currently working as an art director. A graduate of the Milwaukee Institute of Art & Design, he received a BFA in communication design in 2017. He specializes in brand identity and illustration.

When Ethan isn’t ruining his posture at his desk, he enjoys skiing, biking, hiking, traveling, spoiling his dog Tenzin and writing about himself in the third person. He resides in Milwaukee, Wisconsin, grew up in the backwoods of New York and originally hails from Hanoi, Vietnam.

http://www.undertheradargraphics.com
Previous

The Sofie Show - 2018
Next

Drawing From Reference & Experiences